Google Ads aimed at homeowners ready to get a quote.
Someone typing “privacy fence installers near me” is closer to buying than almost anyone else. We help you reach them without paying for clicks that never call.
Where the money leaks
Most wasted spend is easy to spot, once someone looks.
Wrong searches
DIY, “fence post prices,” jobs and supply-store searches burn budget without a single estimate.
Sending clicks to a weak page
An ad that lands on a homepage with no clear next step wastes the click.
Slow follow-up
The click was paid for. If nobody answers for a day, the next company gets the job.
How we run it
- Separate campaigns for fence types and deck work, so budgets and messages match the job.
- Tight keyword and location targeting built around your real service area.
- Negative keyword lists to block DIY and non-buyer searches from day one.
- Dedicated landing pages with one clear way to request a quote.
- Call and form tracking so every lead has a source.
The number that matters
Cost per booked estimate, not cost per click.
A click is cheap or expensive depending on the market. What matters is what you pay for an estimate that actually happens, and what share of those turn into jobs.
Example only (made-up numbers to show the math): spend $3,000, get 60 leads, book 24 estimates, win 8 jobs. That’s $125 per estimate and $375 per sold job. Your real numbers will differ. Our job is to measure them and bring them down.
Works best with
Next step
Let’s look at your leads.
30 minutes. We review your website, Google profile and follow-up, then tell you what we would fix first. No pressure, no contract on the call.